I worked on the development of Spotify’s New York Liberty campaign, celebrating the team’s rise and the culture being shaped around it in real time. The goal was to capture the energy of a defining moment in women’s basketball, positioning Spotify at the intersection of music, sports, and culture.
Through motion design, I aimed to create a bold and dynamic visual experience that reflected the Liberty’s momentum and the excitement of being part of what’s next.
Deliverables:
Design
Animation
Challange
Meaningful motion captures the energy of a moment and transforms it into a memorable visual experience. For Spotify’s New York Liberty campaign, motion plays a key role in celebrating the team’s rise and the culture being created around it. Rather than looking back at an established legacy, the visuals emphasize the excitement of history being made in real time, connecting music, basketball, and the city’s evolving cultural identity.
Credits:
credits
