For Coinbase’s “New Day One” keynote and the launch of its product Base, we are aiming to produce a comprehensive set of motion assets and visual content for both virtual and in-person experiences.
Through motion design, I aimed to create a bold and dynamic visual experience that reflected the Liberty’s momentum and the excitement of being part of what’s next.
Deliverables:
Animation
Motion Design
Lower Third
For Coinbase’s “New Day One” keynote and the launch of its product Base, we are aiming to produce a comprehensive set of motion assets and visual content for both virtual and in-person experiences.
Through motion design, I aimed to create a bold and dynamic visual experience that reflected the Liberty’s momentum and the excitement of being part of what’s next.
Deliverables:
Website Design
Framer Development
Art Direction
Lower Third
Logo Design
TThe goal was to preserve the brand’s core identity while translating its visual language from small digital interfaces to a large stage environment, creating a cohesive, immersive, and engaging experience for the audience. During the early stages, I explored pattern-based animation and distortion techniques to evaluate how motion could communicate visual information clearly while avoiding unnecessary distraction.
Credits:
Production: CYCYMYMY / Amplify Creative Director: Cynthia Bryan Producer: Lola Coleman Animation Lead: Cathy Lin Design Lead: Reem Hinedi Animator: Jinkyu Kang/ Rivai Li
